MarketingMarketing is good, but conversion is what it’s all about. For this, internet can be an important aspect. Terms like Rich Media, Target group marketing, Targeting etc. are being used in this context.
Target group marketing is the development of products and/or marketing activities for customer groups which are distinctive from other groups. This is possible by common preferences, features, characteristics and behavior.
TargetingApproaching people isn’t sufficient anymore. This is why we use ‘targeting’ together with the channels. This makes it possible to ‘target’ the visitors based on behavior and profile. In this way visitors become consumers which can be identified.
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